The City of Chicago, the Illinois Secretary of State and the Gift of Hope Organ & Tissue Donor Network was holding its first Chicago Organ Summit at the Chicago Cultural Center in downtown Chicago on On Feb. 21, 2017 to transform Chicago into the transplant hub of the country.
The inaugural Chicago Organ Summit was developed in response to the June 2016 White House Organ Summit and President Barack Obama’s call to action for the nation to increase organ transplantation. The Chicago Organ Summit features city and state dignitaries, leaders from Chicago’s transplant centers, hospital systems and Gift of Hope who will share how, together, they will transform Chicago into the transplant hub of the country.
Among the establishments helping out the cause were Rush University, Northwestern Medicine, University of Illinois Hospital & Health System, University of Chicago Medical Center, Loyola University Medical Center, and Ann & Robert Lurie Children’s Hospital.
In order to get the message out, Gift of Hope needed complete branding including logo design, email invites, print collateral, social media, backdrops and displays, directional signage, and a microsite.
This resulted in outstanding media results. Every major broadcast network in Chicago covered the event, resulting in nearly 30 million impressions and more than $240,000 in publicity value.
Gift of Hope
Logo Design, Microsite, Print Collateral, Social Media Marketing